Lava Performance Marketing | LavaHEAT
786
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THE LavaHEAT DATA-FLOW EXPERIENCE - Chinese
1. CREATE
Create targeting strategies using predictive recommendation and modelling
2. PRIME
Prime the ad-server with data-driven direction for dynamic creative messaging
3. SERVE
Prime the ad-server with data-driven direction for dynamic creative messaging
4. ENDORSE
Endorse emotional connection through selective audience targeted social content
5. INTENT
Intent-powered predictive and lookalike dynamic paid search ads
6. ENRICH
Enrich depth and breadth in audience through branded content engagement
7. ACCESS
Access direct brand engagement on the brand website
8. PURCHASE
Purchase measured directly from dedicated brand sections on shopping portals
9. CEMENT
Cement relationships through WOM and influence engagement on brand social pages
10. REVEAL
Reveal 1st party customer data collected via web forms
11. RECORD
Record audience demographic, psycho-graphic & behavioral data in the client CRM
12. INTERPRET
Interpret user engagement and action on web analytics platforms
13. ENCOURAGE
Encourage potential and repeat customers via marketing automation engagement
14. BOLSTER
Bolster the total base of knowledge with ongoing real-time data deposits
15. VISUALIZE
Visualize live and historical campaign performance on web-based dashboards
16. PREDICT
Predict and forecast future performance via interactive predictive analytics
17. INFLATE
Inflate live and future campaigns through AI-powered rich audience data
18. PRESCRIBE
Prescribe machine-learning-powered recomendations for targeting optimizations
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