Lava Performance Marketing |
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ABOUT US

Relationships start with a spark. Empowering the sparks to burn into flames is what we do.
TRUE Performance Marketing is where we build a story with our clients, chapter by chapter, expanding the plot as we learn more about our audience and what makes them tick.

LavaPM finds your audience, refines and classifies, organizes and capture, searches back to deliver forward. We record the data granules of engagement, looking into the past to predict the future, allowing us to understand the connections between people.

In the China and Asian markets, we are the proud partners of some of the largest MNCs in the world. Through our first-in-China-market agency tech-stack, LavaHEAT™, we are the focal point where Silicon Valley marketing technology meet local Chinese & Asian ecosystem & cultural requirements. We enable end-to-end transparency from brand to demand, optimize sales funnel efficiency by utilizing the full spectrum of marketing possibilities beyond outbound and advertising, and help organizations bridge the gap between “words” and their meanings, outcomes and results, demonstrating tangible correlations between their brand activities and business output.

SERVICES

What you cannot measure, does not exist

Full Spectrum Marketing
Consultancy & Execution

Content Marketing

Marketing Automation

On-Demand Analytics

Predictive & Prescriptive Analytics

Omni-Channel

Media Strategy & Execution

Programmatic Buying –
Automated Trading Desk

SEM

Social Marketing

Channel Marketing

Account-Based Marketing

Full Funnel Demand Generation

Full Spectrum Marketing
Consultancy & Execution

Content Marketing

Marketing Automation

On-Demand Analytics

Predictive & Prescriptive Analytics

Omni-Channel

Media Strategy & Execution

Programmatic Buying –
Automated Trading Desk

SEM

Social Marketing

Channel Marketing

Account-Based Marketing

Full Funnel Demand Generation

Introducing

The first marketing intelligence platform of its kind in China & Asia!

LavaHEAT is a scalable advanced marketing technology stack purpose-built to provide predictive performance for your brand. AI powers the engine, taking in every interaction, content engagement, social touch, and more. into the LavaDMP, revealing new audience insights that are transformed into actionable personalized messaging, served across all digital channels like Display, Search, Social, Video, Content, etc..

CLIENTS

CASE STUDIES

Sharp TV China Brand Ambassador Zou Shiming (Former 2X WBO Flyweight World Champion)

CASE STUDY 1: SHARP TV
  • Sharp faced the challenge of increasing its market share; aiming to gain deeper market penetration
  • Strong competition within the Smart TV market needed Sharp to enhance and reinforce its differentiation
  • Sharp needed to overcome its image as an “old” brand, and find ways to engage with and appeal to its younger audiences
  • Contextual Targeting: identifying target audience behavior& preference to automate advertising formats and platforms
  • Content Activation: Appeal to target audience with relevant content in the right context to enhance brand engagement
  • Dynamic Retargeting: To re-capture unconverted audiences who have already engaged with the brand, to further push them down the buyer journey towards purchase
  • Offline Activation: identify relevant “hot spots” using Baidu search geo-densities for relevant keywords, so that Outdoor placements capture maximum relevant eyeballs
  • E-commerce conversion: Dynamic optimization of traffic-driving and in-e-store campaigns to drive sales conversions in all 4 major 3rd-party e-stores TMall, JD.com, Suning, Gome.
  • Influencer Leverage: Worked with celebrity influencers most appropriate to Sharp brand, and leveraging on most effective social engagement tactics (e.g. Live-streaming) to maximize engagement with target audiences
  • Increasing market share from 3.8% to 12% in a period of 45 days.
  • Jumping to 3rd place (from 8th place) on the China TV Brand Preference ranking, over the course of a month.
  • Within 2 weeks of the campaign, sales exceeded CNY 21 million, with >8 million online interactions achieved
CASE STUDY 2: DASSAULT
  • Dassault faced a lack of accurate end-to-end tracking in China, from landing page to conversions. Most of the tools global is using do not work well in China.
  • There was a need to progress towards optimization on engagements & lead-capture, instead of just clicks and CTR.
  • Dassault was also facing a challenge in China to increase MQL and conversions, as the traditional channels were facing a bottle-neck in efficiency and results.
  • Contextual targeting: identify the interests and contents that the target audience is consuming
  • Content Activation: engage target audience naturally, while they’re reading interesting content across popular websites.
  • Dynamic Retargeting: on the potential users that reach the landing pages but did not register/download, based on unique recency and frequency to avoid wastage and improve precision
  • Over 122 million impression and 107K click-through in 3-month period
  • 232 registered leads/name captured
  • Over 83% of the potentials turn to MQLs
LPM-Map-FINAL

CONTACT

BEIJING

One Indigo 403-9, Jiuxianqiao Rd #20,

Chaoyang District,

Beijing, China,100016

汇百杰(北京)文化传媒有限公司

北京市朝阳区酒仙桥20号

颐堤港一座403-9,100016

 

 

SHANGHAI

501 Jiujiang Road, WE Building (The Bund), 3 Floor,

Huangpu District,

Shanghai, China, 200001

汇百杰(北京)文化传媒有限公司

上海市黄浦区九江路501号

外滩WE国际文化创意中心,3楼,200001

 

 

HONG KONG
Level 60 One Island East
18 Westlands Rd Island East
Hong Kong
香港鰂魚涌华兰路18号港岛东中心60楼

 

 

SINGAPORE
#34-01 AXA Tower, 8 Shenton Way,
Singapore 068811

 

 

BANGKOK

219/2 2rd Floor, Asoke Towers, Sukhumvit 21
(Soi Asoke) Khlongtoey Nua, Wattana,
Bangkok 10110 Thailand


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